Mikel Erdman

The millennial generation now stands at over 79.8 million people. In 2016, millennials surpassed the other generationsto become the largest living generation in the country. The growth spurt is not expected to cease either. In fact by 2036, the population is predicted to surpass 82.1 million young Americans. With that growth comes a redefining of […]

While some professionals have been quick to embrace social media marketing as a way to promote themselves and build brand recognition, others have neglected it altogether, despite its obvious benefits. If your social media presence has been minimal or non-existent, you may want to take another look at what this versatile medium has to offer. Real Estate […]

According to recent research conducted by the National Association of Realtors (NAR) and Google, 90% of home buyers make use of online resources when researching potential properties. You may have your website in place in case those home buyers start searching for real estate professionals in your geographical area, but you have to take your online […]

Having a real estate blog is an effective marketing strategy that helps to increase community visibility, and connects you directly with your prospective and existing clients. It gives you an efficient lead generation system as well, and allows you to gain authority on the topics you are blogging about. Done for you blogging is a great […]

When sitting down to post content to your real estate blog you may feel like you’ve hit the dreaded writer’s block and can’t come up with fresh content for your readers. The good news is that your blog posts don’t have to be extremely long or very wordy to get your point across. In fact, most readers […]

Social media has transformed the world of marketing, making it easier than ever to share services and products with a worldwide audience. With the dawn of social media marketing comes an increase in competition between different businesses –who has the most Facebook likes or who has more followers on Twitter. Although competition is healthy for the business […]

Known as the underdog in social media behind Facebook and Twitter, Pinterest is gaining muscle in the world of social media marketing. Coming on to the scene in 2009, Pinterest is a photo sharing website that allows users to create pinboards to organize their photos based on specific themes such as food, clothing and home decor […]

A real estate blog is a vital tool today for real estate agents who want to diversify their connections online.  And getting started with that can be a chore if you don’t know exactly what to write about to catch the eye of online readers. While the content needs to be compelling, the title will be where […]

With the real estate market on the upswing in many areas, competition for clients is sure to intensify in the coming months. Do you ever ask yourself, “How am I going to stay in front of the right clients and prospects consistently with everything else I have to do!?!” Make Yourself Look Like A Million […]

A lot of a real estate agent’s job is listening to their client and really finding what they are truly looking for. When the client is finally happy with a home the agent has presented it comes time for the negotiating. Knowing a few good tips helps this process run smoother. Relaying this information in […]