The “About Us” page has historically ranked as the 2nd most popular page on business and personal websites. This includes small business and sales professional’s websites and blog sites.
So having a really good About Us or About Me page is critical when people visit your website. You can use this page to let them get to know you better. With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed.
This article, How To Create An Amazing About Page To Turn Fencesitters Into Buyers, is one of the best I’ve seen detailing exactly how to write a killer About Me page.
The thing I like about this article is that Mark Brinker breaks down 8 specific categories of content that you can include to improve your About Me page. And beyond that, he gives specific instructions on how to write it, questions to jog your mind on how you can best implement it and so much more.
The 8 categories are:
- Your About page really isn’t about you.
- Call your page “About”
- How did you get here? What’s your story?
- Why you’re different
- Social Proof
- Your Personal Bio
- Your Headshot
- A clear call-to-action
That last one “A clear call-to-action” is the simplest and most important suggestion that I’ve seen regarding these About pages. It just makes sense that once a person has invested their time to get to know you on your About Page, why wouldn’t you give them a simple way to take the next step?
Take some time and get your About Me page in shape by following these really fantastic suggestions. It might take an hour to get it done, but it’s an investment of time that will pay dividends forever on your website.