Blogging for Business
By Maury Wilks
Blogs, or weblogs, are websites featuring diary-type entries displayed in chronological order, often providing commentary or news on a particular subject. Blogs may combine text, images, and links to other sites related to the subject matter. Many blogs also have features that allow readers to comment on them. Though most are primarily text-based, some blogs focus on art, photos, music, video, or audio as part of a larger network. Many people are also loyal blog-readers who read a certain blog everyday.
Blogs can also be used as a successful promotional tool for your internet business. Blogs provide an easy way to bring search engine traffic -by far the most powerful way of securing traffic online – to your site through intelligent, liberal use of keywords within the blog. You can upload a blog program to your site that will allow even the least web-savvy businessman to easily publish content. It’s fast, easy and inexpensive, as you don’t have to wait for or pay someone to do it for you.
Search engines seem to have an affinity for blogs. Bloggers have discovered that their blog entries get faster inclusion and higher rankings in search engines. As proof of this, Google actually purchased Blogger – one of the most widely-used blogging programs available. The leading search engine on the planet saw this technology as important enough to own – why not use it to your advantage? You can get fast and free marketing for your internet business campaign that has the possibility of reaching thousands and even millions.
Blogs provide an excellent way to make your internet business seem less impersonal to your customers. It’s no secret that businesses have to woo customers. Blogging your site makes you look like “just one of the guys”, if you will. You can portray your internet business however you wish with blogs: innovative, superior, playful, charitable, environmentally conscious – the sky is the limit. You can give people a solid reason for wanting to buy your internet business.
Blogs convert visitors into sales and profits – those companies who blog as part of their internet business have discovered that blogs bring in more visitors and that a high percentage of those who visit a blog, if properly influenced through that blog’s content, will actually buy from their company. Blogs also work in business-to-business relationships. People respond positively to blogging, whether they are buying for themselves or for their business.
Blogs are also a great way to get your company’s content onto others’ sites, even your competitor’s. Many blogs have a syndication feature that makes it easy for others to include your content on their websites. A portion of the blog (usually the headline and the first few words of the copy) can be picked up and shown on other sites. When that site’s visitor clicks the link for more information, they are transferred to your site. Most business bloggers have discovered that this feature is bringing in a substantial amount of additional traffic to their sites.
Bloggers reach potential consumers of all ages, races, and in all locations of the world. By using blogging to recommend or talk about your product, you can personalize any imaginable product or service.
About the Author:
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