Boost Your Business with Target Marketing
By Sandy Reed
Often the most profound bits of wisdom are revealed in mundane situations. This morning I finished up a bottle of body oil and noticed that it felt really good to know I had used it all up, wasting none of its contents.
This led me to think about my life. When I get to the end of my life, I want to feel really good about having used it all up, and know that I wasted none of the gifts inside of me. What a terrible waste it is when any of us leave this world without taking the time to discover our gifts and use them in a way that can benefit our world.
That’s what your business truly is. It’s a love offering to the world. It’s an expression of your soul in such a way that it brings value and happiness to your life and to
all your clients, whose life it benefits. It is your privilege, and responsibility, to find ways to let people know what you have to offer them.
What you have to offer will be unique and will express your gifts and talents, that come from expressing what is in your soul.
My definition of a successful business is – a business that provides a vehicle for you to express in the world what makes you happy. It expresses your unique gifts and talents, and provides the means to create the lifestyle you long for in your heart and soul.
As I mentioned, in order for this lifestyle to come to fruition, the right people must know what you have to offer. So, the question becomes, who are the right people? Do you know who your ideal client is? You may ask, “why should I care about who my ideal client is?”
Here are 3 reasons to take the time to discover the identity of your ideal, or preferred, client.
Choosing an ideal client will help you:
1. Market your products and services. If you don’t know who you’re serving, how do you know the right advertising venues to utilize? For example, if your preferred client is 25 – 35 years old, you would choose a very different marketing approach than you would if your preferred client
was 45 – 55.
If you decided to place an ad in a magazine or online publication with readers who are 25 – 35 years old, you might choose Cosmopolitan or Working Mother or New Lifestyle Magazine.
If you were targeting 45 – 55 year old readers, you might place an ad in AARP Magazine, Grandparents, or Slate Magazine.
2. Get a clear vision of where your company belongs in the market place. Take home buyers for example. New home buyers have very different needs than retirees looking to downsize. You would use a different marketing strategy in both cases.
3. Help you write your ad copy when you can address it to one person who represents your ideal client. For example, the verbiage and images you use to reach a real estate agent is very different than the words you would use to communicate with corporate executives.
If you know who your ideal client is, it will help you decide how your gifts and talents can best benefit them. So, when it comes to the end of your days, you’ll have a feeling of satisfaction and completion knowing that you’ve expressed your talents and gifts to the people who needed
it the most – your ideal client.
About the Author:
Sandy Reed is a Professional Certified Coach and small
business owner with 30+ years of corporate and business
building experience. She publishes business building
articles, and has been featured in True Wealth and Simply
Home Magazines. Visit her website at
http://www.SoulpreneurSuccessStrategies.com to get more
information about upcoming Soulpreneur’s Get Clients Now
Teleclass Workshops and to check out her free resources.