Known as the underdog in social media behind Facebook and Twitter, Pinterest is gaining muscle in the world of social media marketing.
Coming on to the scene in 2009, Pinterest is a photo sharing website that allows users to create pinboards to organize their photos based on specific themes such as food, clothing and home decor ideas.
With the right tools, Pinterest can be an extremely useful and profitable marketing tool for real estate as a lot of referral traffic can be obtained through the site.
The Selling Point of Pinterest
People are visual creatures and they like to see beautiful and interesting photos. People will post photos of things they find interesting and will share these images with their friends via pinboards.
The key with this is to share captivating photos and allow them to be shared by many people very often. Each photo is a link to the source of the image — i.e. a real estate listing website thus leading potential customers directly to the site.
Posting attractive photos of the outside of a beautifully manicured lawn or of a uniquely staged room in a home can draw people in to view a listing.
Build A Following & Keep Them Coming Back
Again, people enjoy attractive images. The first step in gaining followers on Pinterest is to create an attractive account.
People tend to be more inclined to follow an individual versus a business as an individual tends to be more believable unless the brand is well-known.
Creating a pinterest board in the individual real estate agent’s name instead of the real estate company will gain trust among potential followers.
Create unique board names such as “Landscaping” “Kitchens” and “Man Caves” as opposed to just “Houses.”
When someone is searching for information in relation to a specific room or aspect of a home, more specific information will populate from a search thus leading to more pins and traffic to the real estate listing.
Using only high quality photos is vital to capturing customers. The image should appear professional with each space shown clean and organized. The size of the image is also important because the image needs to be easily accessible by potential customers. Keep the resolution around 800 x 1000 pixels.
With millions of users on Pinterest every day, it is not that difficult gain potential clients. Keep in mind that people are on Pinterest to discover and learn new things. Take advantage of this and make this wonderful marketing tool work for your real estate listings.
Contact us to further this discussion on how pinterest can make your real estate business grow.